Did you know that over 409 million people view blog posts every month? If you have a small business and don’t have a blog, this may be a good time to start one.
A blog provides a wide number of benefits, among which, ensures your visibility during online searches.
But you might be asking, “How do I create a great blog?”
What makes a great blog is the quality of content they release. Yes, blog posts boost SEO, but they also entertain and educate your viewers, giving them more reasons to keep coming back to share more of your content.
It may look like a daunting task, but the following steps can show you where to begin. Let’s look at these tips to ensure that you are familiar with how to write a great blog post for your small business.
1. Topic Should Be Your Choice
When crafting a blog post for your small business, you have a choice on which topics you want to tackle.
Choose a topic your audience needs to learn more about and something you know like the back of your hand. This guarantees every post you make will have substance, experience and hopefully passion.
The goal of each blog post is to inform and educate. Sharing information you already know can be of great help to your readers.
There are different styles of blog posts you can use to create the content you want. This can be in the form of how-to guides, where you can show a step-by-step process that your readers can follow. Or you can go with blog posts aiming to help readers with problems they encounter within your field of expertise.
You can also have the blog post focus on product or service reviews. This allows you to promote a product or service and provide some expert thoughts on what they provide, showing both good and bad points. This is ideal for people who aim to blog and earn income online via affiliate marketing.
Another approach is to share industry-related news, providing commentary on events and news within your industry field can cement your position as an authority on the subject.
Whichever you choose, remember to do your research on the topic. Cover as much as you can and make sure that you have accurate information.
While you are at it, have a good title ready. Make it catchy so it can grab their attention and make sure the title is SEO-ready as well.
2. Conduct Keyword Research
To ensure that you gain readership, you need to make your blog posts visible for others to find. This is where SEO and keyword research comes in to play. Using the right keywords can grab you the needed audience for your blog.
This will require a choice number of tools to pull off correctly. Among these tools include Google Keyword Planner, Google Search Console, and Google Adwords. There are also other tools like Jaxxy and Ahrefs Keyword Explorer, each having their own set of features that you can take advantage of in finding the right set of keywords for your small business posts.
Also, consider using longtail keywords for your blog. These can provide a more definite result, and ensure you have fewer competitors.
If you also have competitors in mind that have a blog or website, you can also check them out using SpyFu. This allows you to know their traffic and plan accordingly, as well as help you set up your keyword research.
3. Further Research on Reddit
This step can help you in searching for topics you can use for your blog posts. Reddit holds a great repository of information contributed by its various users.
Through the discussion threads, you can also look for questions you can answer in your posts. Or you can find specific topics that you can cover in the future. This can help you create original content that fits your niche in topics your competitors might not cover at all.
4. Choose Your Blog Platform
You also need a place where you can post the content. There are several platforms that you can use for your business blog. Among these happens to be WordPress, which you can read about here.
Look for a platform that you can use with ease. Ranging from managing content to search engine optimization. It will help in getting your content across.
5. Hire a Reputable Content Company
There are times when you need some help with creating the content you need to set up on your blog. There might also be times when you need to keep your posting frequency consistent while you are busy or away. Unfortunately, nobody is a blog-posting robot and you might lack the time to create and moderate content.
Consider hiring a content company to help you with writing the posts. One that can construct quality articles and write-ups that fits your niche. This can help lighten the load that you carry with managing blog posts.
Promote with Marketing!
Next, we look into other avenues where you can promote your blog and the content that you release. In this case, social media is one such avenue.
If you have a business page on Facebook, Instagram or LinkedIn, you can should definitely share the blog post there. It allows for wider coverage and engagement due to the immense amount of users logged in.
This also means you can bring these users who follow your page and those who see the boosted post in their feed, to check out your blog.
This is what we refer to as social media marketing.
Social media is a nifty tool that you can take advantage of to promote your blog. It’s not the only digital marketing technique out there, so don’t be afraid of trying out different strategies.
Launch Your First Blog Post for Your Small Business!
When you don’t know where to start, creating a blog post for your small business can seem rather challenging. Look for a topic that fits your niche and bring it out though words for your readers and customers to see.
When it gets hard, don’t be afraid to hire a reputable content company to help you write a great blog post for your small business. We’ve added our best suggestions throughout this article. For more information on The Hoth blog writing service, click here.
Did you enjoy this guide? We also have other small business guides that you should check out, like this one highlighting 5 online business ideas for stay at home moms.