Social media marketing is constantly evolving.
What worked in the past may not work in today’s social media world.
Facebook has severely cracked down on what you can and can not get away with.
One way of marketing your online business or brand on Instagram is through Influencer marketing.
If you are new to influencer marketing, you won’t be sure that influencer marketing will or will not work for your brand and business until you try.
If you are new in business, you are likely to have problems in your search for Instagram influencers, due to your low budget and not knowing where to look.
The idea of this article is to help you find Instagram influencers for free regardless of your budget.
Don’t be worried about the 5 or 6 figures that is likely to be charged by major Instagram influencers these days. Especially when you contract one through a marketing agency.
The benefit of searching for your Instagram influencer is to be able to find one that fits your budget, marketing goals and brand values.
Let’s make this a step by step guide to find Instagram Influencers:
Who Are You Trying To Reach?
This means you must have an outlined marketing strategy which clearly states the audience you are trying to reach and how influencer marketing will help you reach that audience.
In short, you must state the audience based on their likes and dislikes, income level and demography.
This means that whoever your Instagram influencer would be, should share some similarities with the target audience.
List Out Potential Influencers
Since you already know what you are looking for and how influencer can help promote your content.
The next step is to pen down potential Instagram influencers.
While you can search using an Influencer Network. You can also do your own manual search as well.
Look out for how the Influencer build their followers.
Imagine if an influencer has 200,000 followers, and they gain 40,000 of such in a day, then it’s possible that they bought these followers.
What’s Their Engagement Metrics Like?
At the heart of Instagram influencing is engagement.
You need to look through the relationship your potential influencers have with their followers.
What are the followers saying using the comment box and how frequent do they comment?
You can also consider the word of mouth reactions of the followers.
This is to ensure that the engagement is not generated by bots but by real followers.
It is only this form of engagement that can yield the desired result.
Consider Hashtags Related To Your Audience
You will benefit more from influencer marketing if the potential Instagram influencer is already in tune with your proposed hashtags.
You may have to do some hashtag research to arrive at the right Instagram influencer for your brand.
In short, one way to find Instagram influencers is carrying out some hashtag research.
This ensures that you are signing on influencers that are relevant to your brand for a much broader engagement.
Place Premium on a Mutual Relationship
This is often overlooked by businesses, but it’s quite important. Invest into building a mutual relationship with brands.
The relationship should transcend beyond just business.
There should be an avenue for positive communication which will help in the measuring and analyzing of collaboration efforts.
Make sure it’s a relationship focused campaign to influencer marketing.
Instagram influencer marketing can help you online businesses succeed.
This is why WiFi Entrepreneur is offering a Free Online Entrepreneur course to you better understand how to make money online today!