Blogging or Content Marketing? Where the Lines Lie

Blogging is one of the ways of making money online. You must have heard of people who make millions as bloggers. Yet, you cannot seem to be making headway with your posts. With a laptop and a strong internet, virtually anyone can blog. But creating a blog is one thing; making money from your post is a whole different ball game. 

Have you ever wondered why your blog posts do not lead to conversion? Yes, your content is very scintillating to read. It contains relevant visuals with trendy information and ideas. In short, it is a treasure. However, if it is not used as a content marketing strategy, you have not learned how to make money online through blogging.

Knowing what blogging is versus content marketing will save you from making the same mistakes many bloggers make.

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What is Blogging?

Blogging involves publishing views, ideas, interests, and opinions about a subject on a blog. A blog is an online journal or informational website containing information displayed in reverse chronological order. A blog can be about something personal or an inbound marketing strategy for a brand. Overall, blogging is an aspect of content marketing. Therefore, it is one of the ways of making money online.

What is Content Marketing?

If content marketing is a pizza, blogging will be just one piece. According to Hubspot Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. The focus on content marketing is on the audience or buyers as the case may be. 

Online Content Marketing for blogs is very important. Businesses that blog get 126% more lead growth than businesses that do not blog. However, content marketing strategy is not limited to posting on a blog alone. It can be in the form of video content, ebooks, newsletter, social media, podcasts, infographics, and design. 

How do you use Blogging as Content Marketing Strategy?

Carry out keyword research

Creating compelling blog posts requires thorough research about trendy information that will last a while. You should look out for keywords that will give you an edge over your competitors, and then capitalize on it. Months of preparation are put into content before it is published. During this period, professional content marketers research to understand their audience and what they want. 

Keyword research is the foundation for your online content marketing for blog efforts. The difference between a mere blog post and a content marketing blog is the type of keywords employ.

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Define your Purpose

With everyone writing something about everything these days, the competition for SEO ranking is getting fiercer by the minute. One important difference between content marketing from blogging is the fact that content marketing is purpose-driven. Planning is an important aspect of content marketing. Online content marketing for blogs requires painstaking goal-oriented planning.

What are the aims of this blog post? How do I give my target what they want? It is a win-win between you and the target audience. If you can streamline your blog post to suit the right type of audience, then you have discovered one of the ways of making money online.

Sustain Connection with your Audience

Writing about what is trendy is all nice and good. However, it will help you generate traffic for only a very short period. A compounding blog post is how you make money online. After you have gained the attention of your reader, you need to ensure they keep coming back. That means the value you are offering does not diminish. 

You do this by breaking your blog posts into pieces. The compounding blog post is about ensuring that your blog posts stand the test of time. Unlike decaying blog posts, which garner attention for a limited time, compounding blog posts are evergreen.

Employ CTA

What do you want from your audience after they have read your blog post? Is it to subscribe to your website or buy for a particular service you render? Call to action is what you use to get your target audience to take the next step. 

Hard or direct CTA include phrases like buying, donate, and subscribe now. You can use soft Call to action phrases like share, read more, click here for, and follow, to create conversion. Adopting the right CTA is how you make money online from your blog posts.

A whopping 90% of those who visit your website are likely to read your CTA, which increases your conversion rate to over 120%. CTAs are one of the ways of making money online from your blog. You can try other types of CTAs if the one you have is not effective. Be tactical with your online content marketing for blogs.

There is a clear line between content marketing and blogging. If you want to create conversions for your blog posts, you need to take the next step from blogging to content marketing.

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