selling handmade products online

Strategies for Selling and Marketing Handmade Products Online

Being an entrepreneur these days’ means you have to be on your toes 24/7. You have to find ways in which you can make your product better, seen and more profitable.

If you make your products by hand, you may understand the ways to make your product better, but may struggle with getting your product seen.

In this article we hope to share with you some strategies that could help get your handmade products seen. Basically places you can sell these handmade products online.

How to Sell Handmade Products Online

The first thing you need when trying to market your product(s) online is to get a platform that supports your product.

Below, we will be sharing 7 online sales platforms that you can choose from to sell your handmade products. Pick one or all of them and get your products seen by more potential customers.


This is probably the most common platform that promotes the sale of any kind of product. It is totally free and you can be rest assured people frequently visit this platform looking for things to purchase.

On EBay, you may have to work twice as hard to get yourself seen so it is advisable to get yourself well-equipped on SEO strategies.


If you’re looking for a platform that supports only hand made products, Aftcra is one of the best options. It is solely targeted towards US based citizens looking to sell handmade products online.

There is a 7% transaction fee on the platform, but listing costs nothing. This transaction fee covers the cost for you to market your products on their website.

Facebook Marketplace

Facebook is one of the largest social media community so you have your much-needed audience when advertising your products in their marketplace. With Facebook Marketplace, you get to market your products locally. This helps with deliveries if necessary.

The awesome thing is, that there is an option for sharing your listings with your friends and family via your timeline. This can assist with getting more exposure for the products you are looking to sell online.


Unlike public opinion that believes Amazon only works with big name product manufacturers. Amazon does have a section for hand-made products. This is probably the biggest trading platform for you to sell your handmade products online.

You will have to pay a 15% commission on every sale, but when compared to your advantages, it is totally worth it.


If your handmade products are accessories, jewelries or knitted products. iCraft is a great option. With iCraft, you are sure that visitors will come to the site searching for exactly what you have to offer.

We believe the listing fee is very affordable. For $5, you get as many listings as you choose without commission on sales.


This platform is well-known for dealing with hand-made products. It is relatively easy to set up your store and add your listings without a listing fee.

You however, will have to pay a commission of 3.5% which is actually pretty reasonable compared to other platforms.

WiFi Entrepreneur

The thing about WiFi Entrepreneur is that they guide you through your store creation and how to sell handmade products online through profitable blogging techniques.

At WiFi Entrepreneur you learn how to make money off your products using a number of additional platforms and tools. The key being optimizing your marketing through SEO and other marketing strategies.

The best part is you can start for free.

In Conclusion

Handmade products do well in the online market due to their uniqueness. Its all depends on how much effort you put behind your marketing strategies whether it will work for you or not.

If you have any additional ideas on how to sell handmade products online that you would like to share. Please share them in the comments section below.

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