If you work in the world of marketing, you’ve probably heard of the phrase “attraction marketing”. It’s taking the marketing industry by storm and shaping how companies attract leads and create relationships with them.
Not sure what attraction marketing is or how it can benefit your business? In this article, we’re covering everything you need to know about it, from what it is to the awesome things it can help your business accomplish.
What is Attraction Marketing?
Attraction marketing is a strategy designed to highlight to customers what you are doing and how your services or products would benefit them. It’s about future customers valuable content so they’ll know to come to you when they’re in need of that product down the road. It flips the script on traditional marketing efforts because it’s about letting qualified customers to you rather than chasing them down one at a time.
In this model, you don’t focus on trying to convince potential customers to trust your products are worth buying. Instead, you aim to get them to trust you as a brand first and engage with you organically.
The best way to do it is to give potential customers invaluable content, so you can build a relationship with them, and remind them to come to you when they are in the market for your product.
Tenets of Attraction Marketing
When it comes to attraction marketing, there are three tenets you should keep in mind. Here’s the A, B, C, of this marketing strategy.
The first step is aligning your message and audience. Share your insights and expertise with potential customers, and focus on conveying it in the most authentic way possible.
One of the most important parts of attraction marketing is the belief both you and your potential customers have in your brand and in the product. Show customers that you have a quality product and share how it can help improve their lives. By doing this, you can create a loyal customer who believes in your brand and product.
As a business, you need to communicate with your audience in a consistent way. Set communication expectations so your audience knows when they should hear from you. Focus on communicating in a personable, direct way rather than trying to sell your product.
What Awesome Things Does Attraction Marketing Accomplish?
Now that you know what attraction marketing is, you’re probably wondering how it can benefit your business. Here are just a few of the awesome things attraction marketing can accomplish for you and your business.
It Establishes You as a Thought Leader
One of the biggest things this marketing strategy can do is establish you as an expert in your field. Potential customers will turn to your brand to help them solve their problems, and they’ll seek out your advice when they face new issues. It’ll let you set yourself apart from your competitors, and it’ll convince customers that you’re more than just a company peddling a product, you’re an expert on your industry.
It Lets You Build & Maintain Relationships
What’s great about this marketing type is that it helps you also cultivate relationships and build rapport with new customers. Instead of chasing customers down, begging them to buy your product or sign up on your email list, you can show them you’re a reliable and trustworthy business they want to buy from.
It Helps You Build Trust
This marketing strategy helps you quickly build trust with customers in a way most other marketing tactics cannot. By conveying content in an honest and appealing way, you can build instant trust. This will drive sales and make customers more likely to shop with you again and again.
Final Thoughts on Attraction Marketing
If you’re struggling to attract leads and convert, you should absolutely explore attraction marketing. By taking advantage of this awesome strategy, you can establish yourself as a go-to brand customers trust and choose to shop with first.
Are you an entrepreneur trying to build your business? Curious what marketing moves you should be making? Let us know in the comments!
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