After knowing how to start a network marketing business, the next important knowledge to seek is how to generate network marketing leads. This is the basis of your success as a network marketer.
Your success or otherwise in knowing how to get network marketing leads will make or mar your business. All thanks to the internet, generating network marketing leads has become easier than ever.
Generating network marketing leads has gone beyond just walking up to strangers, or just people you know. In this article, we’ll be exploring modus operandi that can help you take full advantage of the internet towards network marketing leads.
Who Are Your Target Audience?
However, as a network marketer trying to generate leads isn’t the first step to take. That’s if you aim to be the best at network marketing. There’s a need to understand who you have to reach and where you can either find them. Of course, your target audience may be both online and offline.
That’s why we are always clamoring that there is a need to understand the problem your product and service is trying to solve. For instance, if you have health supplements, then you will be aiming to reach people who are passionate about staying healthy and fit.
Regardless of the methods to generate network marketing leads, you should keep in mind your target audience. Take into consideration the needs and desires of your target audience with a focus on how the product/service can help in its fulfillment.
How to Go Beyond Your Environment To Generate Network Marketing Leads
One of the solutions provided by many on how to generate network marketing leads is by compiling a list of 100 people you know. This is called a warm market, which is not a bad place to start a network marketing business. However, you really need to go beyond the warm market to build a sustainable network marketing business.
There’s not a better way to build a network marketing business than by generating leads through the following means;
- Go All-in on Facebook Friends and Groups
You’ll find many people telling you to utilize social media in generating network marketing leads without telling you how. Of course, social media presents a viable means of generating network marketing leads.
The best social network to utilize is Facebook and that’s because of the enormous presence of your target audience on the social network. For example, if you are running a network marketing business that targets Americans, the best place to start is Facebook.
According to the numbers, there are about 7 in 10 Americans that uses Facebook regularly. That’s just by the way, as there are about 2.60 billion monthly active users. With Facebook, you cannot run out leads if you are clever with your approach.
Don’t rely on just your friend’s list, there’s a lot you can get out of Facebook groups.
To take full advantage of Facebook, ensure you are creating content that add value to your target audience. This will simplify your task of trying to convert them from leads.
- Take Full Advantage of Video Marketing
Stop worrying yourself on how to generate network marketing leads. There are opportunities in abundance around you and one of them is video marketing through Youtube.
Of course, blogging is one way to generate network marketing leads, but by going a step higher with visuals, you stand better chances of succeeding. People are likely to remember visuals than text 6 times over even after three days.
This means if you want to plant yourself as a network marketer in the minds of your prospects, Youtube is the way to go. To take full advantage of Youtube for generating network marketing leads, create a channel named after yourself.
From there, create content that does more of adding value than promoting your network marketing business. Make your prospects trust you before trying to convert them.
Don’t forget to always direct them to your landing page with a clear description at the end of the videos.
- Recruit With Search Engines
This is one potent way on how to get network marketing leads that successful network marketers won’t tell you. While there are numerous search engines, pitch your tent with Google, which is the biggest search engine globally.
It’s a matter of using the right keyword and combination of words, and your problem of generating network marketing leads is totally solved.
For instance, you can input into Google search box; “Name of MLM” + “Call Me” or “Contact Me.” Google will bring out those who have placed these strings of words on the internet. You can go further by adding your local jurisdiction in order to bring the search closer home.
Let’s make this easier, you can input the following into your search; “Herbalife Call Me in California.” Tweak the word strings in line with your MLM companies and localities.
- Volunteer For Causes You Care About
Depending on the product or services you are marketing, there might be a need to look offline for leads.
When you find yourself in the scenario, volunteering for causes you care about is the way to go. You’ll get to meet people from all walks of life and you’ll be able to pitch your product to them.
Your leads might not even be the volunteers but also the support staff. The volunteers might be people looking for full-time opportunities or side jobs to make passive income. This will make your job of generating leads easier.
These leads may be approached from the angle of the warm market and you treat them as such.
Don’t let the worries of how to get network marketing leads hinder you from starting a network marketing business. By exploring these discussed avenues, you stand a chance of making headway as a network marketer.