Your sales page allows you to explain your products and services to visitors and make them want to buy. But it needs to be optimized for conversion, otherwise, you will just be wasting the money you’ve invested in marketing and advertising.
Not to mention the loss of any potential income. In this article, we’ll give you all the tools you need to create a sales page that helps grow your online business.
1) Create A Value Proposition
With your sales page, you need to share a statement of the benefit you provide through your product or service. Ideally, this should be a single sentence or short phrases that help guide the rest of your sales copy.
2) Choose Your Price
How much does your product or service cost? For a lot of buyers, the price will be the main point of their decision whether to buy your product or not. There are some techniques that you can use to make the price less of a sticking point:
- Offer more than one price point. Keep in mind that if there are three, the buyers will likely buy the middle one.
- Label your price points with descriptive names
- Make sure your price ends with a 9. Marketing experts say that more people gravitate toward this style of pricing.
3) Optimize Your Product Description
The more descriptive and unique you can get with your product or service description, the better. Write detailed descriptions of each feature. It will help shoppers understand what you’re selling. A good description can also bring along SEO benefits as well.
4) Prove visitors can trust you
78% of all consumers buy from brands that they trust when they shop for products or services. This is the reason why the trust factor is very important when creating a sales page. Here are some tips that can help you build trust through your sales pages:
- Highlight testimonials from happy customers
- Give consumers a money-back guarantee
- Include proof that can help enhance your reputation, such as social media mentions or expert endorsements.
5) Make A Clear Offer
Finally, your sales page can’t do its job without a clear call to action. Be sure to include your CTA buttons on your sales page. Use it as one more chance to tell your customers how your products or services can help them.
6) Use ClickFunnels
There are a lot of online services that allow you to use their platform to create a sales page for your business. Among them, we recommend ClickFunnels.
ClickFunnels is an online Entrepreneur’s best friend. The step by step process they have in place to assist you with creating your first sales page is so easy to follow. We’ve also added a free 14-day trial for ClickFunnels in the link below.
Here is a simple guideline on how to create your sales page with ClickFunnels.
Add a new sales funnel: once you’ve subscribed to ClickFunnels, you’ll have your account dashboard where you click on add new. Here you can build a new funnel. Since you want to sell your product, you’ll need to click on the Sales Funnel option. Name your sales funnels and select Build a Funnel.
Edit your sales page: You’ll land on a sales page menu where you can select the sale page option that most suits your needs. This works as a template, and you can edit it based on your needs for you customized sales page.
In order to successfully sell your product or service online, you need to pay close attention to the effectiveness of your sales page.
If you’ve never created a sales page before, the ClickFunnels step by step system can help you create an effective sales page for your online business.
Give ClickFunnels a test drive by clicking on the link below.