The infusion of social media in small businesses is one of the best ways to connect with the audience and prospects. When rightly done it increases your sales rate and keeps your business thriving.
As nice as it sounds, social media can be a distracting time suck. And as a small business owner, you can’t afford to waste your time.
If you are going to use social media for your business, you need to figure out how to do it without wasting time.
Here, we’ll be looking at 11 Ideas small business owners can Infuse into their social media strategy. Without further ado, let’s get started.
Prioritize social channels suitable for your business
Your social media presence should be on channels where the audience you target spent most
From this demographic breakdown, you can see who’s hanging out on which platforms. If you sell middle-aged women shoes, Twitter and Instagram is the least channel you should focus on.
Social channels are not wired in the same way. While some channels are more image than heavy text. Others give rooms for longer statements. This is why it is important to prioritize the social channels suitable for your line of business. If you sell shoes or beauty products, then an image-focused channel like Instagram is an ideal platform.
Know your audience
Knowing and giving your audience what they want is the most ideal way to promote your social media influence.
Identifying the problems of your audience is a step towards understanding your audience. After that, it’s important to pinpoint how your product/services can help solve these problems.
One mistake made by small businesses is making every content on their social channels their business. They only post about products and services. But never as a service to their customers.
Instead of making content on your social channels business-like. Focus on portraying your products and services as a solution to these problems.
Analyze your competitors
When it comes to social media marketing, it’s hard to tell what will work until you try. Trial and error chunk a lot of valuable time away. But spying on your competitors is a shortcut to knowing what works with your audience.
Pinpoint 5-6 active competitors on social media channels. Take your time to analyze what they are doing. Compare the number of their followers and level of engagement with each other. Pay attention to the kind of posts with the highest engagement.
Create a feasible social media strategy
Strategic planning is how you make your time on social media count. Use a social media calendar to come up with a realistic social media strategy. How often you post and the kind of content you post should be strategically planned.
Use hashtags
There was a time when hashtags are only relative to Twitter. Today a lot of social media channels now have the hashtags feature.
With hashtags, your posts are grouped with other posts that are similar to yours. In other words, when you use hashtags relative to your niche or industry. Your post is grouped with other similar posts.
Hashtags help you reach out and attract prospects. Consequently, increasing your followers on social media.
However, don’t overuse them. 1-3 hashtags are enough for a post. Stuffing your content with too much of them will only make your update look sloppy and disoriented.
Engage your audience
A lot of small businesses only push out their products on their social media channels. Create polls, survey, ask questions, reply in the comment section, and proffer answers to their questions.
In addition, small businesses should devote time to interest with people. Like making comments under your post and replying to polls.
Make use of good images
People are frequently overwhelmed with sales promotions on their timeline. So when you’ve spent a lot of time crafting killer lines that are as brilliantly written as anything by Steven King. People scroll past it because it’s nothing but a text to them.
Content with good images is an important way to stand out from the crowd and get the audience’s attention. Tweets with images receive 35% more retweets than the ones without. And Facebook posts with images get 37% more engagement.
Therefore it is important to include images in your social media updates to increase the level of engagement and attract the attention of the audience.
Invest in social media ads
Social media advertisement offers a beneficial target option. That puts small businesses in front of the right people faster.
With paid ads, you can also grow your followers so that your unpaid updates will be seen by a much larger audience.
Schedule post in advance
Every minute counts when you are running a business. Posting consistently shows your prospects that you take your business seriously.
It can be a little difficult to stay consistent when you have other activities demanding your attention. But when you schedule your post in advance with the right tools, you save time and stay consistent.
Use the right tools
The secret to a strong social media presence is taking advantage of tools that automate or make work easier.
There are a lot of tools to boost productivity. These tools are ideal for small businesses, as they can effectively handle social media channels without a full-scale social media team. Some of these tools are:
- Canva
- VSCO
- Brandwatch
- Buffer
- BuzzSumo
- Hootsuite
- Piktochart
Make your social media bio count
Every social channel provides a space to describe yourself. The word count you have varies, this is why you always have to make it count.
Your social media bio should include:
- Who you are and what makes your business special.
- If you have a storefront, you include your contact address.
- Lastly, your social media bio should have a link to your official website.
Hiring the Best Social Media Management Company
Social media marketing doesn’t have to be a waste of time when you are strategic and stick with efficient tactics.
It is also important to understand what works for your unique audience.
At Social Media Manager, we help small businesses build a strong social media presence and increase their conversion rate. For any inquiry of our services, please visit: https://socialmediamanagerforsmallbusiness.com/
