You can control, monitor and engage all your social profile using the right small business social media management tools. They should assure you that what you are doing is successful by providing you with a report.
Although getting a suitable small business social management tool can be a complicated decision to make. You would have to decide on the one that supports your social network, and you should also consider the number of people that are going to be managing your social channels. Meanwhile, your budget also has to be considered. However, here are some tools to guide your choice of small business social media management.
1. ContentCal
ContentCal is a traditional social media management tool like sprout social, Hootsuite. Like Agorapulse and Buffer, it posts and schedule content.
ContentCal is a social media management tool for teams and individuals. It helps your team manage your content planning process. You can do this by pinning ideas to the pinboard and brainstorm your content.
Then when you conclude, you can move your content over to the calendar, send it for approval, then schedule and publish. Some may not have any planning process, and some use paper, Excel spreadsheets, especially for small businesses. ContentCal makes it easy to brainstorm, plan, approve and publish content.
2. Agora Pulse
You can do without making use of a social media management tool, although it would be handy for most small businesses. Agora Pulse can save a huge amount of time and increase productivity and effectiveness.
It is not the cheapest out there, but it is the most powerful and has outstanding value for money. This tool integrates with all big networks out there, including Twitter, Facebook, Instagram, LinkedIn and YouTube.
It has nice features like the inbox zero workflows which allows you to get through all your comments, mentions, and messages very quickly. Agora Pulse includes full reporting, scheduling, competitor analysis, team users and auto-moderation tools.
3. MailChimp
This email marketing and newsletter service has a proven track record. Mailchimp started in 2001. It has a free plan, and it is very cost-effective. MailChimp sends about 4 billion emails and takes care of all issues you can have when sending out emails to customers.
You wouldn’t have to deal with the demise of email issues. With time you can add more information such as gender, location, age and so on. Mail chimp has detailed analytics, with which you can track when your recipients open the email or click through your website. Many of their features are free, but if you want more, you would need an upgrade.
One other good thing about MailChimp is their reliable customer service. They are always available to help you, even if you are only on their free plan.
4. LastPass
This application allows you to have top security across all your social networks, and you will never have to remember too many passwords. Though a lot of people use one password for all their social media but have they ever thought of a situation where a hacker gets hold of that one password. You would be logged out of all your accounts.
LastPass works on your mobile device, the moment you fill in your LastPass password, it fills in all your usernames and passwords for each account. You would not have to remember them again.
All you have to do is, once you have installed LastPass, you should take your time to change all your password tom more secure ones that would be impossible for a hacker to guess.
5. Wave Video
As time passes, people become more interested in consuming video content. Video posts on Facebook get atleast 59% more engagement, compared to photos. With Wave Video, it’s a lot easier to use and integrate with a large library of stock videos.
Aside from adding videos, you can as well upload your video clips too. Then you can trim, add texts with your brand’s colour and fonts. You can also add stickers, graphics, watermarks, music and many more.
Unlike Adobe Premiere Pro, Wave Video makes creating videos quickly. After creating your video, you can export it to different formats.
6. Buffer
This is a tool that allows you to post or share with all your social networks easily. Buffer is mainly for scheduling posts. You can post when your followers might be using the platform. Meanwhile, you have gone home from work.
Buffer helps you post to Twitter, Facebook, Google, Instagram and LinkedIn profiles and pages. Each time you add a post to buffer, you choose which network you want to post it to.
You can also share articles by clicking your buffer button in your browser, and it would instantly add the link to your social networks.
7. Commun.it
Commun.it helps you find out your twitter community and manage good social media relationships. It helps you check those who retweet, mention and influence you. Small business owners like you have little spare time, Commun.it helps you save time.
You can find who unfollows you and decide whether to unfollow them back. Another exciting feature is the monitor engagement list. You can interact with people who talk about your business.
8. Rev
Based on the fact that most people watch Facebook videos without sound, there is a need to add captions to your video. Capturing your viewer’s attention with the caption and convince them to turn up the sound and watch the rest.
Rev is an audio or video to text transcription service. It uses real human beings to do the work. Rev charges $1.25 per minute and transcribes into text in a variety of formats. It also offers a $10 off voucher for new users.
9. Google Analytics
Google Analytics was launched in November 2005. It is like your extra eye. It reveals to you who hits your website, where and for how long.
If you do not track your visitors, how would you know if your presence on social media is making a difference? It also has a compelling social media analytics report in it.
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